ADVERTISING

Modern Health and Living uses both verbal and written contracts regarding advertising. Once you
have verbally committed to an ad, we expect that you will follow through and meet your obligation
in helping to get the ad published.

We offer free typesetting and are generally very adept at design what you are looking for. Problems we run into generally revolve around getting the source material to design your ad. Here are some guidelines to help everything run smoothly.
1. Please don’t ask us to call a competitor to collect ad copy. Although most other publications are
very helpful, it puts us in an awkward position.
 

2. Please understand that we cannot pull graphics out of thin air that have run in other publications. If you really have to have a particular graphic, logo, picture, etc. to be included in your ad, we would
appreciate if you would take the appropriate steps to have that graphic for us in a digital format.
 

3. PDF is the best format for ads that are completely camera ready and to size. If the ad isn’t to the
right size, TIF, EPS or JPG will probably work.
 

4. TIF is the best format to send a graphic file. If there is a graphic or picture, we would appreciate
getting it in a TIF format. The next best would be JPG or EPS.
 

5. If you are sending a color file, it is absolutely imperative that all images are converted to CMYK
and you are using
a CMYK color palette to select any colors within the ad. If you are unsure what CMYK means, please
contact us. 414-659-6705
 

6. A good general rule of thumb is that if an image looks fuzzy or blurry on your screen, that is the
way it will print.
 

You should be able to zoom fairly close before you can see blurriness in an image.
All ad materials can be emailed to mhl@wi.rr.com